Meta ad creative built
for systematic testing.
- Ad creative
- The account
- Imagery
- Video
We turn your products into distinct static and video concepts, designed to Meta placement specs and delivered ready to upload. Each batch gives the account genuinely different ideas to test, not twenty crops of one image.
To find the next ads that drive growth,
you need new ads to test.
You cannot know with certainty which ad will win before it runs. Testing different messages, visuals and formats gives the account more opportunities to find ads that bring in customers profitably.
A useful batch creates different tests.
Different messages
- Product, offer and audience insights become distinct propositions
- Each proposition has a clear reason to exist
- Placement crops remain grouped with their parent idea
Different visual directions
- Product-led, demonstration, comparison and lifestyle treatments
- Static and motion used for the jobs each does well
- Variation that changes the idea, not only the background
Finished placement files
- Required Meta aspect ratios
- Clear file names and concept groupings
- Ready for the account team to upload and test
How a batch gets made.
- 01
Research
We review the market, your current ads and the product.
The brief identifies which messages, visual patterns and formats are already in use, then selects useful questions for the new batch to test.
- 02
Angles
Three to four distinct concepts, plus the placement versions each needs.
The batch separates genuinely different messages and visual ideas from the crops required to run them across Meta placements.
- 03
Build
Static and video assets are built for their final placements.
Headline, hierarchy, typography, offer and layout are handled as part of the ad. Files arrive named and sized so the launch team does not need to rebuild them.
- 04
Test plan
Each concept has a defined question and launch role.
The handover identifies what is genuinely different, which adaptations belong together and what the account team is intended to compare.
- 05
Next brief
When the work continues, results inform what gets made next.
The next batch can build on demonstrated directions, revise weak ones and test new questions without claiming that every iteration will perform better.
Product categories we already have work to show.
Buy a batch, or keep them coming.
Choose a standalone sprint for a defined batch, or the ongoing option when the account needs a new production cycle each month.
The Sprint
$1,600 AUD
one-time
20 statics and 5 videos, in seven days.
- Three to four distinct concepts, not twenty versions of one
- Your product placed across many environments
- Built to Meta placement specs, ready to upload
- A one-page test plan: what to launch first and what to watch
- A results review at day 21
Creative Retainer
$1,275 AUD
per month
The same batch every month, 15% less.
- 20 statics and 5 videos monthly, fresh concepts each cycle
- Rolling test plan shaped by what won last month
- Priority turnaround
- Three cycles minimum, because one month of testing proves nothing
Prices exclude GST. The ongoing service has a three-cycle minimum, as shown in the offer details above.
Want the account run as well?
This is creative only. We hand it over and your agency or your media buyer launches it. If you would rather the same team that makes the ads also runs them, that is account management.
Questions about the batch, handover and performance.
We already have an agency running our account.
This service can sit beside an existing media buyer or agency. We produce and hand over the finished creative, and they retain control of the account and launch decisions.
Why do we need this many ads?
A testing programme needs enough genuinely different ideas to compare. The batch includes multiple messages, visual directions and formats, while placement crops are treated as adaptations rather than new concepts.
Could our in-house team not do this?
Yes. This service is useful when your team has the strategy or account ownership but does not have enough production capacity to research, design, edit and deliver the full batch on schedule.
What if the ads do not work?
Some will not. The service does not guarantee a winning ad or a performance figure. It gives the account a set of distinct, properly built concepts to test and clearer evidence for the next creative decision.
Do you need our product photographed first?
Not always. Existing product photography can be used where it is suitable. If new imagery or video is required, that production is included only where the confirmed sprint scope says so.
1 min interactive quiz to get a tailored price, before you speak to anyone.