Studio-quality product imagery,
without organising a photoshoot.

  • Imagery
  • Video
  • Ad creative
  • The account

Built around your existing product photos, however basic they are. Every image is creatively directed, generated and retouched in-house, with the product checked against the real item before delivery.

Get your price See how it works

The product is real in every frame. Can you tell which environment was photographed?

The sofa in a full living room, framed art above it, sheer curtains and tall windows behind.
The pair of tan penny loafers from the front at three-quarters on a plain pale backdrop.
The model with arms crossed, showing how the knit falls across the shoulders and sleeves.
A made bed in a full bedroom, oak slat wall behind it, charcoal throw across the foot and morning light through sheer curtains.
Which one of these four is a photograph?

None of them.

None of the environments was photographed. Each was built around a real product reference, then retouched and checked against what the brand sells.

A photoshoot ties every new environment

to another physical production day.

  • Photographer
  • Studio hire
  • Location
  • Styling
  • Props
  • Equipment
  • Retouching
  • Coordination
  • Three weeks

The environment controls the production cost and schedule.

Keep the product photography you already have. Replace the physical set, location and repeated booking when those are not the part that needs to change.

What changes when the environment is generated.

Faster

  • Days, not weeks
  • No booking, no shoot day
  • No waiting on someone else’s edit

Uncapped scale

  • Volume is not capped by shoot days
  • Every SKU, not the ones that made the shoot list
  • A fraction of a traditional production budget
  • Test ten directions, not the one you could afford

Better

  • Not just one location. As many as the product suits
  • More locations, more ways to style your product, more buyers who can picture it as theirs

Our process, from start to finish.

  1. 01

    Source review

    We confirm what the references can support accurately.

    We review the product photographs, dimensions, colours, finishes and intended uses before agreeing the scope. If the source cannot support a truthful result, we identify the gap first.

    A green chunky knit throw laid flat on beige carpet in a bare living room, photographed from above on a phone with the photographer’s foot in shot.
  2. 02

    Creative direction

    We define the visual job of every frame.

    We plan the environments, lighting, composition and formats around the product and the channels where the finished work will run. Existing brand direction is followed where it is useful.

    The throw over the arm of a cream armchair beside a lamp and a tall window, slippers on the rug.
  3. 03

    Direction approval

    A representative first set settles the visual world.

    You review a small number of directions before the complete batch is produced. This is where the room, styling and treatment are corrected without repeating the change across every asset.

    The throw across the foot of a made bed, warm lamp on the bedside table and sheer curtains behind.
  4. 04

    Production

    We build the approved environments around the product.

    The environment is generated. The product remains anchored to the real reference, with its proportions, materials, colours, finishes and configuration checked during production.

    The throw spilling off a timber bench on a deck, native planting behind it and a mug on the step.
  5. 05

    Retouch and check

    Generated output becomes a finished marketing asset.

    We correct shadows, reflections, edges, colour and visible generation faults by hand, then compare the finished product representation with the supplied references.

    Extreme close view of the chunky knit, individual wool fibres visible in the braid.
  6. 06

    Deliver

    Files prepared for the channels in the brief.

    Approved work is supplied at the agreed ratios, dimensions and naming convention, with web-ready and high-resolution versions where the project requires both.

    The throw folded neatly on a plain white background, catalogue style.

Accuracy checks and scope changes are handled differently.

Product accuracy is part of the agreed work. A new creative direction is new work.

  • Product accuracy: If a final image does not match the approved dimensions, colour, configuration or physical materials of the actual product, we correct it within the agreed project.
  • Scope changes: A change to the approved product information, creative direction, location or set theme is assessed separately before additional work begins.

Every frame below started as an ordinary photograph of a real product.

Front elevation, catalogue white 6
Front elevation, catalogue white Three-quarter, catalogue white Hero wide, afternoon light Lifestyle, styled and lived in Tight detail, table and throw Sofa in motion, slow pan
Front three-quarter 7
Front three-quarter Back three-quarter Collar and zip, close Arms crossed Styled, head to toe Ghost shot, catalogue white The knit, moving
Front three-quarter 7
Front three-quarter Back three-quarter Top down On foot, with trousers Full look Side profile, catalogue Loafers turning, catalogue white
Hero, the whole room 6
Hero, the whole room Pillows, side light Button placket, in hand Pillowcase label The weave, macro Bedside pan, morning light
Full room, chair in place 7
Full room, chair in place Reading corner, book and throw Corduroy detail Close, side on Mid-century room, record player Same room, closer in Quiet nook, morning light
Folded, catalogue white 7
Folded, catalogue white The knit, macro Across the bed Over the chair Outside, late afternoon Flat lay, three-quarter Slow pan, throw on the bed
Morning bench, styled for a product page 2
Morning bench, styled for a product page Close hero, warm kitchen light
Flat lay, cool palette 2
Flat lay, cool palette In hand, at the counter
Living room, late afternoon 2
Living room, late afternoon Blend, laid out on stone
Outdoor table, hard summer light 2
Outdoor table, hard summer light Macro, steam and texture
Ingredient study, studio
Ingredient study, studio

Product categories we already have work to show.

  • Furniture
  • Homewares
  • Bedding and linen
  • Lighting
  • Kitchenware
  • Rugs
  • Candles and fragrance
  • Skincare and beauty
  • Drinks
  • Tiles and flooring
  • Building products
  • Bathroomware
  • Outdoor and garden
  • Appliances
  • Pet
  • Apparel
  • Food and pantry
  • Tools and hardware
  • Planters
  • Toys and kids
  • Fitness equipment
  • Electronics and audio
  • Plus more

Creative decisions informed by e-commerce and paid media.

  • 8 years

    In design and marketing, including running and scaling paid ad accounts.

    Ours

  • 56%

    Of shoppers go straight to the product images, before they read a word of the page.

  • 42%

    Work out whether a product will actually suit them from the photographs alone.

  • 28%

    Of stores never show their product at a scale a customer can judge.

The first figure is ours. The other three are from Baymard Institute’s product page usability research, published 2017, which remains the most-cited study of what people actually do on a product page.

Price your catalogue.

Two axes, because the work has two: how many products, and how many images of each. The per-image rate falls as the volume climbs.

Your quote

$970 AUD

30 images · $32 AUD each

45% below the starting rate

Prices exclude GST

GST of 10% is added for clients in Australia. Services supplied to clients outside Australia are GST-free exports, so an overseas client pays the price shown with nothing added to it. Your invoice states which treatment applied.

Sliders need JavaScript. The figure above is a real quote for the selection shown.

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Questions about source material, accuracy and scope.

How many images do I actually need?

It depends on the questions the product page or campaign must answer. We define the useful frames before production and will recommend fewer when additional images would only repeat the same information.

Can you match the photography I already have?

Yes. We can work to an existing light, crop, palette and styling system so new frames sit coherently beside the assets you already use.

Will it look like AI?

The work is judged as finished imagery, not accepted because it was generated. Creative direction, product checks and manual retouching are part of every delivered batch, and visible generation faults are corrected before delivery.

What do you need from me?

Usually one clear product photograph, accurate dimensions and a reliable colour or finish reference. We review what you have before you commit because missing source information limits what can be represented accurately.

What is the smallest job you take?

One product at 6 images, priced at $350 AUD. The calculator shows the current estimate for larger product and image counts.

Get your price See how it works

1 min interactive quiz to get a tailored price, before you speak to anyone.