Your product,
in more environments than you could ever photograph.

We build studio-quality imagery around your existing product photos, however basic they are, creatively directed, generated and retouched in-house, in days rather than weeks.

Get your price

Product imagery · Australia and New Zealand

Which one of these is a photograph?

The sofa in a full living room, framed art above it, sheer curtains and tall windows behind.
The pair of tan penny loafers from the front at three-quarters on a plain pale backdrop.
The model with arms crossed, showing how the knit falls across the shoulders and sleeves.
A made bed in a full bedroom, oak slat wall behind it, charcoal throw across the foot and morning light through sheer curtains.
Which one of these four is a photograph?

None of them.

All four were made. The product in each one is real and accurate to what the brand actually sells. Everything else is a decision: where it sits, how it is lit, what is around it. Those decisions are the difference between a picture somebody scrolls past and one that makes them want the thing in it.

A traditional photo shoot is one day, in one place.

And that day costs:

  • Photographer
  • Studio hire
  • Location
  • Styling
  • Props
  • Equipment
  • Retouching
  • Coordination
  • Three weeks

Slow, expensive, exhausting.

None of that is anybody's fault. It is simply what a photograph used to cost.

We fix that.

Faster

  • Days, not weeks
  • No booking, no shoot day
  • No waiting on someone else’s edit

Cheaper

  • No photographer
  • No studio or location fee
  • No props to buy
  • No day out of your week

Better

  • Not just one location. As many as the product suits
  • More locations, more ways to style your product, more buyers who can picture it as theirs

Our process, from start to finish.

  1. 01

    Discover

    We map your market before we make a thing.

    It starts with a deep-dive call into who you sell to, your competitors, and your product's unique features. We then study your category data to ensure your visuals are built to convert, not just look pretty.

    A green chunky knit throw laid flat on beige carpet in a bare living room, photographed from above on a phone with the photographer’s foot in shot.
  2. 02

    Creative & Art Direction

    We set the vision, or seamlessly execute yours.

    We design the entire visual strategy, from set design to lighting and location. If you have an in-house Creative Director, we act as your precise Art Directors to execute your existing guidelines perfectly. You will approve the direction on a frame or two before we build the digital world.

    The throw over the arm of a cream armchair beside a lamp and a tall window, slippers on the rug.
  3. 03

    Prompt Design

    5,000-word blueprints that leave nothing to chance.

    We distill our research into hyper-detailed prompts up to 5,000 words long for every single image. We control every variable, from the exact grain of the wooden floorboards to the architectural style of a bedside table. Your products sit in a completely customised, researched, and cohesive world.

    The throw across the foot of a made bed, warm lamp on the bedside table and sheer curtains behind.
  4. 04

    Create

    Flawless scene generation around your real product.

    We generate dozens of scenes and select only the absolute strongest. While the background is AI-generated, your product is never invented. We match the exact proportions, materials, colours, and finishes of your physical product against the real thing so it looks completely authentic.

    The throw spilling off a timber bench on a deck, native planting behind it and a mug on the step.
  5. 05

    Refine

    Pixel-perfect polishing, finished by human hands.

    AI generation is just our starting point, not the final photograph. Our artists manually correct shadows, fix reflections, adjust colour grading, and remove stray artifacts by hand. Every image is refined until it holds up under the closest customer inspection.

    Extreme close view of the chunky knit, individual wool fibres visible in the braid.
  6. 06

    Deliver

    Ready-to-use assets, tailored to your tech stack.

    You receive two complete sets of files. One set is optimised and compressed for lightning-fast page load speeds to protect your conversion rates. The second set is delivered in full, uncompressed resolution for print and marketing. All files arrive pre-cropped and named to match your exact CMS theme.

    The throw folded neatly on a plain white background, catalogue style.

Two kinds of change, and only one of them is a revision.

If an image does not match your product, that is our mistake. We fix it however many times it takes and it costs you nothing.

If you want a different direction after the set is built, that is new work and we will quote it. Which is why the direction is agreed while it is still a frame or two, and why that part has no limit on it at all.

Every frame below started as an ordinary photograph of a real product.

Front elevation, catalogue white 6
Front elevation, catalogue white Three-quarter, catalogue white Hero wide, afternoon light Lifestyle, styled and lived in Tight detail, table and throw Sofa in motion, slow pan
Front three-quarter 7
Front three-quarter Back three-quarter Collar and zip, close Arms crossed Styled, head to toe Ghost shot, catalogue white The knit, moving
Front three-quarter 7
Front three-quarter Back three-quarter Top down On foot, with trousers Full look Side profile, catalogue Loafers turning, catalogue white
Hero, the whole room 6
Hero, the whole room Pillows, side light Button placket, in hand Pillowcase label The weave, macro Bedside pan, morning light
Full room, chair in place 7
Full room, chair in place Reading corner, book and throw Corduroy detail Close, side on Mid-century room, record player Same room, closer in Quiet nook, morning light
Folded, catalogue white 7
Folded, catalogue white The knit, macro Across the bed Over the chair Outside, late afternoon Flat lay, three-quarter Slow pan, throw on the bed
Morning bench, styled for a product page 2
Morning bench, styled for a product page Close hero, warm kitchen light
Flat lay, cool palette 2
Flat lay, cool palette In hand, at the counter
Living room, late afternoon 2
Living room, late afternoon Blend, laid out on stone
Outdoor table, hard summer light 2
Outdoor table, hard summer light Macro, steam and texture
Ingredient study, studio
Ingredient study, studio

What this works for.

  • Furniture
  • Homewares
  • Bedding and linen
  • Lighting
  • Kitchenware
  • Rugs
  • Candles and fragrance
  • Skincare and beauty
  • Drinks
  • Tiles and flooring
  • Building products
  • Bathroomware
  • Outdoor and garden
  • Appliances
  • Pet
  • Apparel
  • Food and pantry
  • Tools and hardware
  • Planters
  • Toys and kids
  • Fitness equipment
  • Electronics and audio
  • Plus more

Why we know what to make.

  • 8 years

    In design and marketing, including running and scaling paid ad accounts.

    Ours

  • 56%

    Of shoppers go straight to the product images, before they read a word of the page.

  • 42%

    Work out whether a product will actually suit them from the photographs alone.

  • 28%

    Of stores never show their product at a scale a customer can judge.

The first figure is ours. The other three are from Baymard Institute’s product page usability research, published 2017, which remains the most-cited study of what people actually do on a product page.

Price your catalogue.

Two axes, because the work has two: how many products, and how many images of each. The per-image rate falls as the volume climbs.

Your quote

$970 AUD

30 images · $32 AUD each

45% below the starting rate

Prices exclude GST

GST of 10% is added for clients in Australia. Services supplied to clients outside Australia are GST-free exports, so an overseas client pays the price shown with nothing added to it. Your invoice states which treatment applied.

Sliders need JavaScript. The figure above is a real quote for the selection shown.

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A few things you might be thinking.

How many images do I actually need?

It depends on the product, and that is the real answer rather than a way of avoiding one. A dining table needs a handful. A jumper that comes in nine colourways needs a great deal more. We work it out with you on the first call and tell you straight, including when the honest answer is fewer than you were expecting. There is no package to fit into, because a package would be us guessing at your catalogue before we had seen it.

Can you match the photography I already have?

Yes, and it is worth saying at the start if that is what you need. We can work to the light, the crop and the palette of a set you already own so the new frames sit beside the old ones instead of announcing themselves. It is also worth asking whether you want that. Half the catalogues we are sent are held back by the shoot they are being matched to.

Will it look like AI?

You have already answered that one. Every room at the top of this page was made, and you are looking at them at full size. What separates them from the slop is the two parts almost nobody does: deciding what the picture should be before it exists, and finishing it by hand afterwards.

What do you need from me?

A couple of phone photos of each product, and half an hour on a call about who you sell to and who you are up against. Anything else you can send helps: a swatch, a finish name, a dimension. Anything you cannot send we have to infer, and inference is where accuracy goes.

What is the smallest job you take?

One product at 6 images, which is $350 AUD. Below that the conversation costs more than the work earns, so it is not offered rather than quoted badly.

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1 min interactive quiz to get a tailored price, before you speak to anyone.