How many images, and which kinds, does a high-converting furniture product page need?
By Dan BartleyUpdated 3 minute read
The short answer
Enough to answer every question a buyer would settle in a showroom, which for one piece in one finish is about eight frames: a room scene, a scale shot, the front, a three-quarter view, the side and back, a material close-up, the details that move or open, and a clean shot. Add frames for each extra finish you sell.
Which images does a furniture product page need?
One for each question a buyer would settle in a showroom: how it looks in a room, how big it is, what shape it is from every side, what it is made of, and how its moving parts work.
| Frame | The question it answers | Notes |
|---|---|---|
| Room scene | Will it suit my home? | The hero, and the frame that also works as a thumbnail and in ads |
| Scale shot | How big is it, really? | Beside a person, a doorway, a side table or a lamp |
| Front, straight on | What shape is it? | Camera level with the piece, so nothing distorts |
| Three-quarter view | How deep is it, and how does it sit? | The angle most buyers picture |
| Side and back | Can it stand in the middle of a room? | Needed for sofas and chairs that will be seen from behind |
| Material close-up | What is it made of, and how will it feel? | The weave, the grain or the finish, in daylight |
| Details and mechanisms | How is it made, and how does it work? | Legs, joinery, drawers, a recline or an extension |
| Clean shot | How does it compare with the others? | A plain background, for comparison, marketplaces and Google Shopping |
That is eight frames for a piece in one finish. Add at least one frame for each extra finish or fabric, and a dimensions frame for pieces where size decides the sale, such as dining tables, rugs and bed frames.
Why does a furniture page need a scale image?
Because buyers try to judge size from the photos, and a sofa that turns out too big or too small is an expensive return.
Baymard Institute found that 42% of users tried to judge a product’s size and scale from its images, and that 28% of the 60 large e-commerce sites it reviewed had no in-scale image at all. A person on the sofa or a lamp beside the sideboard answers the question at a glance, and the dimensions in the text confirm it.
What order should furniture images go in?
The order a buyer decides in: the room scene first, then scale, then the angles, the material and the details, with the clean shot last for comparison.
Put the scale shot in the first three images, where a buyer checking the size will find it without swiping through the whole gallery. The product page guide explains the order frame by frame.
Do I need images of every finish and fabric?
Yes, for every finish you sell. Buyers choose a finish from the photos, and a small swatch does not show how a colour looks across a whole sofa or tabletop.
Switch the gallery to the chosen finish when a buyer selects it, so they never look at one colour while buying another. Offer swatches for fabric and timber too, because a sample in the hand settles questions no screen can.
Which rooms should furniture be shown in?
Rooms that look like your buyers’ homes, at the size their homes are. A compact sofa belongs in an apartment living room and a dining table in a room with space around it; an oversized showroom can make a piece look smaller than it is.
More on choosing and making rooms in how to show furniture in a real room without a location.
How do I get furniture images without a photoshoot for every piece?
Have them made from phone photos of the real piece. Bartley Studio places the actual product into rooms and makes the scale, detail and clean frames from a couple of phone photos of each product, with nothing posted.
The first look arrives in 2 to 3 working days, and ten products with eight images each comes to $2,040 plus GST. The dining table and lounge chair product page examples show galleries planned this way, and there is more on furniture.
Other questions people ask about this
Should a furniture product page have video?
When something moves or changes, yes: a recline, an extending table, a sofa bed opening or fabric catching the light. A short film shows in seconds what several photos only suggest.
Read the full answerShould I put the dimensions on an image?
For pieces where size decides the sale, yes: a clean frame with the width, depth and height marked answers the question at a glance. Keep the dimensions in the text as well, for search engines and screen readers.
Can I use my supplier’s photos for furniture?
You can, but other stores selling the same piece will use them too, and they often show a finish or a room that does not match what you sell.
Read the full answerStill have a question? Ask us