Shopify stores, headless builds and custom websites, designed to turn visitors into customers
Order a custom Shopify theme, a headless storefront, a custom-coded site or just new product pages. Designed and built in-house, fast on a phone and written to win more of the customers your traffic brings.
We build on
- Shopify
- Astro
- Cloudflare
Three website builds, chosen by how you sell
Every build is designed and coded here. The quote recommends the one that fits.
-
Custom Shopify themes
A Shopify theme coded for your store, with sections your team edits in the Shopify admin.
- Product, collection and home templates designed around your range
- Built on Shopify’s own theme system, so apps and updates keep working
- Fast pages with optimised images and light code
Built on Shopify
-
Headless Shopify
Shopify keeps the products, stock and checkout. The storefront is a custom-coded Astro site, for speed and full design control.
- Pages served as ready-made HTML, so they open fast even with big imagery
- Any layout or interaction, without theme limits
- Checkout, payments and orders stay in Shopify
Built on Shopify and Astro
-
Custom-coded websites
Sites built with Astro and hosted on Cloudflare, for service businesses and brands that sell outside Shopify.
- Static pages served from Cloudflare’s global network
- Every word, link and piece of structured data in the HTML
- Low running costs, with no page builder subscription
Built on Astro and Cloudflare
Which build fits your business
| Question | Custom Shopify themes | Headless Shopify | Custom-coded websites |
|---|---|---|---|
| Best for | Shopify stores that want a design of their own and an easy admin | Shopify stores where page speed and design freedom matter most | Service businesses, and brands that sell outside Shopify |
| Products, stock and checkout | Shopify | Shopify | Not needed, or a booking or enquiry form |
| Where the pages are edited | The Shopify theme editor | A content editor chosen for your team | A content editor chosen for your team |
| Where it is hosted | Shopify | Cloudflare, with checkout on Shopify | Cloudflare |
| Built with | Shopify’s theme system | Astro and Shopify’s Storefront API | Astro |
Shopify, Astro and Cloudflare are trademarks of their owners. Bartley Studio builds on them and is not affiliated with or endorsed by them.
Product page design that answers each buyer question beside the add to cart
Flip the page from today to the redesign. A product page can be redesigned on its own, without rebuilding the store.
- One plain photo carrying the whole page
- Buyer questions answered nowhere on the page
- Empty gallery slots where scale and detail frames belong
Modular sofa
What buyers want to know
- Will it suit my room?Not answeredRoom scenes
- How big is it, really?Not answeredBeside a side table and lamp
- What is the fabric like?Not answeredA close view
- What does it look like moving?Not answeredA short product film
- 56%of shoppers go straight to the product images, before they read a word of the page.
- 42%try to judge how big a product is from its images alone.
Baymard Institute, product page usability research.
Website design by Bartley Studio
Gloam, Ovis, Kerf, Larder, Linnet, Graft and Slow Ground are concept brands we designed and built in full, to show six stores and a service business. They are not real businesses. Client websites will appear here as they launch.
Websites that load fast, read clearly and get found by search engines and AI
These go into every build, whichever platform it is on.
Copy that sells the offer
Headings that say what you sell and who it is for, on every page.
Fast on a phone
Optimised images and light code, so pages open quickly on mobile data.
Ready for search and AI
Text, links and structured data in the page itself, so Google and AI answers can read and quote it.
Accessible
Keyboard friendly, labelled controls and readable contrast, checked on every page.
One next step per page
Every page leads somewhere, with the evidence placed where doubts come up.
Built for your imagery
Designed around product photos and video, which Bartley Studio can make too.
This site is the example
Every page of this site passes the same checks before it goes up.
- One clear headline and a clean heading order
- Text, links and structured data readable without JavaScript
- No layout breaks at phone, tablet, laptop and desktop sizes
- Every image with alt text and fixed dimensions
What a better website could be worth to your business
Put in your own numbers to see how long a new site would take to pay for itself. Switch to enquiries if you sell a service.
How fast a better website could pay for itself
Does that feel like a fair investment for what you expect back?
Start a website projectYour numbers, not a promise: the lift depends on how your current site performs. This counts revenue before costs, and leaves out new visitors from better search rankings.
How a website project runs, from first call to launch
You tell us about the business and approve the design. The rest happens here.
Tell us about the business
Half an hour
What you sell, who buys it and what the current site is not doing.
Get a written quote
Before any work starts
The build that fits, every page it needs, the timeline and the cost.
Approve the design
Homepage and key templates
We design the pages that matter most. You sign off before the build.
Build and write
Tested on real phones
Every page built, the copy written and the images placed, then checked for speed and search.
Launch
And hand over
We launch the site, submit it to Google and Bing, and show your team how to run it.
Website questions brands ask before they start
Do you build Shopify stores?
Yes. Bartley Studio designs and codes custom Shopify themes, and builds headless Shopify storefronts with Astro. Your products, stock, checkout and orders stay in Shopify either way.
Do I need to know what I want my site to look like?
No. Bartley Studio creatively directs every website. Tell us what you sell, who buys it and what your current site is not doing, and we design the pages around your buyers, then show you before anything is built.
What is headless Shopify?
Headless Shopify keeps Shopify for products, stock and checkout, and replaces the theme with a separate, custom-coded storefront. Bartley Studio builds these storefronts with Astro and hosts them on Cloudflare, for faster pages and full design control.
Should my store use a custom Shopify theme or go headless?
Most stores are best served by a custom Shopify theme, which keeps the theme editor and every Shopify app working. Headless suits stores that need the fastest pages or layouts a theme cannot do. Bartley Studio recommends one in the quote.
Why do you build websites with Astro and Cloudflare?
Astro builds pages as ready-made HTML, so they load fast and search engines and AI answers can read every word. Cloudflare serves those pages from data centres around the world, close to each visitor.
Can you redesign my existing Shopify store?
Yes. Bartley Studio can redesign an existing Shopify store as a new custom theme, keeping your products, customers and order history in Shopify.
Do you build websites for service businesses?
Yes. Bartley Studio builds custom-coded Astro sites on Cloudflare for service businesses, with a page for each service and area, and enquiry forms that pre-qualify leads.
How much does a website cost?
Bartley Studio quotes each website on the pages, templates and features it needs, so there is no fixed price. Tell us about the project on the contact page and you get a clear quote.
Still have a question? Ask us
Store conversion questions answered in depth
Longer answers from the Answers library, for when the short version is not enough.
- My store gets traffic but no sales. What's wrong?
- My ads get clicks but no sales. Is it the ad or the store?
- How do I reduce a high bounce rate?
- Should paid social traffic land on the product page or a landing page?
- Do large image files slow my store and hurt conversion?
- My collection page looks messy because images are different sizes. How do I fix it?