Guides to product imagery, Meta ads and store conversion

Long reads that cover a whole subject, from the product page to the ad account. Shorter questions are answered in the Answers library.

• Store conversionHow to build a product page that convertsThe gallery, the buying details, the phone layout and the technical basics, in the order they matter.Read the guide
• Product photographyProduct photography for e-commerce: the frames every product needsHero, scale, detail, in use and the clean shot: what each frame is for and how to plan a set.Read the guide
• Ad creativeHow much ad creative a Meta account needs each monthHow spend, fatigue and testing set the number of new ads, and how to keep up without a shoot every month.Read the guide
• AI imagery and adsAI product imagery: what it does well, and where it needs a personWhere AI scenes save a shoot, where they go wrong, and how to check every frame against the real product.Read the guide
• Product videoProduct video for e-commerce: the short films that sellWhich products need motion, how long a product film should be, and where it goes on the page and in the feed.Read the guide
• Meta ads and agenciesHow to run Meta ads for an online storeAccount structure, creative testing, budgets and reporting, for brands running ads themselves or choosing an agency.Read the guide