How much does ecommerce video production cost in Australia?
By Dan BartleyUpdated 4 minute read
The short answer
In Australia, e-commerce video is usually quoted in stages: planning, shoot days and editing, with talent, locations and music on top. Interstate travel and freight add cost when the studio is in another city, and every quote should say whether it includes GST. Bartley Studio’s product video needs no shoot and starts at $430 for one 6-second video, in AUD excluding GST.
How do Australian video production companies quote?
Usually in three stages: pre-production, the shoot and post-production, with usage rights on top. Many studios in Sydney, Melbourne, Brisbane and Perth publish starting prices or day rates on their own sites, but the total depends on how many shoot days and finished videos you need.
| Stage | What it covers | What moves the price |
|---|---|---|
| Pre-production | The concept, a script or shot list, casting, locations and props | How many concepts, and whether talent and locations are needed |
| Shoot | Crew, camera and lighting gear, studio or location time | The number of shoot days, the size of the crew and any travel |
| Post-production | Editing, colour, sound, music, captions and extra formats | The number of finished videos, cut-downs and revision rounds |
| Usage | Talent and music licences, and the rights to the footage | Where the video will run, and for how long |
Rate cards are only comparable when they describe the same finished videos. How much a product video costs explains each pricing model and what to ask about it.
What adds to video production costs in Australia?
Distance, mostly. Capital cities are far apart, so a shoot in one city for a brand in another adds flights, accommodation and freight before anything is filmed.
- Interstate travel for the crew, or for you to attend the shoot
- Freight of products to the studio and back, with insurance for bulky or fragile stock
- Talent fees and usage, usually priced by where the video runs and for how long
- Licensed music, priced by how and where the video will be used
- Location hire, and permits where a council requires them
- Extra edits for each format: vertical for Reels and Stories, wide for the website
For a small product that posts easily, freight barely moves the total. For a furniture range in Perth and a studio in Sydney, it can decide where the shoot happens.
Does GST apply to video production in Australia?
Yes. GST is 10% on most goods and services in Australia, so check whether each quote includes it before you compare them.
A GST-registered business can usually claim the GST on business purchases back as a credit, so for most brands the price excluding GST is the real cost; your accountant can confirm it for your business. Bartley Studio’s prices are in Australian dollars and exclude GST.
Can I get product videos made in Australia without a shoot?
Yes. Short product videos can now be made from photos of each product, so nothing is freighted, no crew travels, and the price no longer depends on which city you are in.
Bartley Studio starts from a couple of phone photos of each product, or the photos already on your store. Each video is planned, directed, generated and edited in-house, as a 9:16 vertical hook for Reels, Stories and phones or a 16:9 loop for the homepage and desktop product pages, from 6 to 60 seconds, and arrives in days rather than weeks.
| Order | Price |
|---|---|
| One 6-second video (the smallest order) | $430 |
| One 10-second video | $500 |
| Three 10-second videos | $830 |
| Five 10-second videos | $1,130 |
| One 30-second 16:9 hero video | $920 |
The formula is $19 per finished second before volume discounts, plus a $40 fee and $30 setup per video. A 16:9 hero adds 25%, and a $250 research fee applies while the video subtotal is under $1,000. The calculator on the product video page prices other orders.
How do I compare video quotes from studios in different cities?
Line every quote up on the same finished videos, with all prices excluding GST, and add travel and freight to the studios that need them. Then divide each total by the number of finished videos you will run.
- The same list of videos, lengths and formats for each studio
- Travel, accommodation and freight added where the studio is interstate
- Every price excluding GST, or every price including it
- Talent and music usage that covers paid ads, for as long as you plan to run them
- Who owns the footage when the job ends
- The turnaround from the shoot day, plus freight time each way
When is a filmed shoot in Australia the better choice?
When the video needs real people talking to camera, a real place, or you in the room. A founder telling the brand’s story, a creator reviewing the product and swimwear on an Australian beach all need a real camera in a real place.
Bartley Studio does not make generated spokespeople talking to camera, so this work belongs with a local videographer or a creator. If you shoot every season, a studio that knows your brand builds a consistent look over time, and that is worth the day rates.
Other questions people ask about this
How much does a videographer cost per day in Australia?
It varies with the crew and the gear, and many Australian videographers publish their day rates on their own sites. Ask whether the rate includes editing, because editing is often billed separately.
Do New Zealand brands pay in Australian dollars?
Bartley Studio’s prices are in Australian dollars, excluding GST. Your bank or card provider converts the payment, so check its exchange rate and fees.
How long does video production take in Australia?
A filmed production runs to the studio’s calendar: planning, the shoot, then editing and revisions, plus freight time if products travel. Bartley Studio makes product videos from photos, in days rather than weeks.
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