Sippo tea: lifestyle frames for the range and a storefront design
Kitchen benches, a living room, flat lays and in-hand frames for four Sippo blends, then a storefront designed around them.
Every finished frame, and what it is for
In the kitchen
The pack where the tea is made: on the bench beside the kettle, and close enough to read the label.
Around the house
A living room and an outdoor flat lay, the settings for the blends made to enjoy slowly.
In hand and laid flat
The pack held up and the leaves laid out, for the product page gallery and for ads.
A storefront for Sippo, designed around the frames
The same frames carry the store design: a homepage, a page for each blend, the tea range and a blend finder, designed for Shopify.
The homepageThe range and the brand in one screen, with the lifestyle frame doing the selling. 
The product pageGood Times, with the gallery, the flavour notes and the guarantee beside the add to cart. 
The tea rangeFour blends side by side, each pack in the same light. 
The blend finderFour questions that point each shopper to the blend for their time of day.
- A product page for every blend, built around its own frames
- A blend finder that turns browsing into a recommendation
- Designed for Shopify, in the brand’s own colours and type
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