Product page exampleFrom Ovis, a concept store by Bartley Studio
Rug product page example: the Bay of Fires rug, from Ovis
A working product page from Ovis, a heritage rug house we designed, built and photographed as a concept. Use it in the window below, then read why each part is there.
Ovis is a concept store: we designed it, built it and made every photograph on it. It is not a real business and nothing is for sale.
Why each part of the Bay of Fires rug page is there
Every part answers a question a buyer has before they add to cart, in the order they ask it.
The whole rug from above, first
A rug is chosen by its pattern, so the gallery opens on the rug laid flat. The rooms come next, once the buyer likes what they see.
Sizes that reprice and date the delivery
Each of the four sizes carries its own price, stock and lead time. Choosing one updates the total, the payment split and the date it arrives.
The knotted back and the pile up close
An informed buyer turns a rug over to check it is hand-knotted. The back and the pile are in the gallery, so nobody has to ask.
Drawn to scale in three rooms
The planner lays the chosen size into a living room, a bedroom and a dining room, so the size is judged before the rug arrives, not after.
What to include, priced
The rug on its own or with a felt underlay cut to size, plus a care kit. Every choice shows its price before it is added.
Reviews beside the decision
The rating sits under the title and the reviews show the size each owner bought, which answers the question most buyers have last.
What to take from this page for your own store
The ideas behind this page work on any product page. Here is each one, why it works and how to try it on yours.
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Open on what buyers judge first
The images are where most buyers start, so the first one shows the thing the product is chosen for: the pattern, the shape or the glaze.
On this page: The whole rug from above, first
Try it on your store. Look at your first image and ask what a buyer chooses this product by. If the first image does not show it, swap it.
What should the first product image be? -
Make every option change the photo, the price and the stock
A buyer who picks a colour or size and sees a different product, price or stock level knows exactly what they are buying, and does not have to guess.
On this page: Sizes that reprice and date the delivery
Try it on your store. Give each variant its own photo, price and stock or lead time, so choosing one updates all three at once.
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Show the detail that justifies the price
Close-ups of the material, the joint or the stitching answer how it is made and how long it will last, which is what a higher price is paying for.
On this page: The knotted back and the pile up close
Try it on your store. Add two close-ups: the material, and the one detail that shows quality in your product.
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Let buyers check size or fit before they buy
Baymard Institute found that 42% of shoppers try to judge how big a product is from its images alone. A scale image, a sizer or a finder answers that before the order, not after the return. Baymard Institute, in-scale product images
On this page: Drawn to scale in three rooms
Try it on your store. Add one image with a person or a familiar object for scale, or a simple finder that turns a buyer's measurement into a size.
How do I cut returns caused by "not as pictured"? -
Price every add-on before it is added
When an underlay, a matching set or gift wrapping shows its price up front, buyers add it with confidence instead of meeting a surprise at checkout.
On this page: What to include, priced
Try it on your store. Show each add-on with its price beside the main option, and update the total as it is chosen.
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Put reviews and guarantees beside the decision
Reviews that say what each owner bought, and a trial or guarantee in one line by the button, answer the last doubts where the buyer is about to commit.
On this page: Reviews beside the decision
Try it on your store. Move your rating under the product name, show the size or colour each reviewer bought, and put your returns promise next to the button.
Do you need photo reviews on product pages?
The imagery on the Bay of Fires rug page
Every frame on this page was made by Bartley Studio. For a real brand, they start from phone photos of each product.
From above 
The pile up close 
The knotted back 
In a living room 
Underfoot 
How it arrives
Score your own product page against this one
Open one of your product pages and tick what it does. It takes a minute, and every unticked line is a question your page leaves open.
More product page examples
Questions about this example
Is Ovis a real store?
No. Ovis is a concept store designed and built by Bartley Studio, with every photograph made by the studio, to show what a product page and its imagery can do. Nothing on it is for sale.
Can Bartley Studio build a product page like this for my store?
Yes. Bartley Studio redesigns product pages around the photos you already have, or makes new imagery for them as well, and builds them into your Shopify store as a template for every product of that type.
Do I need new photos to get a page like this?
Not always. If your photos are good, the redesign uses them. If the gallery is missing frames buyers need, such as scale, detail or the product in use, Bartley Studio makes them from a phone photo of each product.
Still have a question? Ask us
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