Product page exampleFrom Gloam, a concept store by Bartley Studio
Lighting product page example: the Ferris lamp, from Gloam
A working product page from Gloam, a ceramic lamp studio we designed, built and photographed as a concept. Use it in the window below, then read why each part is there.
Gloam is a concept store: we designed it, built it and made every photograph on it. It is not a real business and nothing is for sale.
Why each part of the Ferris lamp page is there
Every part answers a question a buyer has before they add to cart, in the order they ask it.
Four glazes that swap the photograph
Each glaze shows the lamp in that glaze, with stock and the time it leaves the studio.
The lamp switched on
One drag across the photograph turns the lamp on, the frame a lighting buyer most wants and most stores never show.
Cord colours and a matched pair
Three cloth cords and a pair at a pair price, each choice updating the total.
The shade and the brass up close
Hand-pleated linen and a brass neck, in close-ups that answer how it is finished.
The maker at the wheel
A storytelling frame shows the potter, the reason a handmade lamp costs what it does.
Reviews with the glaze bought
Owners say which glaze they chose and where it sits, the help a buyer wants when choosing between four.
What to take from this page for your own store
The ideas behind this page work on any product page. Here is each one, why it works and how to try it on yours.
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Make every option change the photo, the price and the stock
A buyer who picks a colour or size and sees a different product, price or stock level knows exactly what they are buying, and does not have to guess.
On this page: Four glazes that swap the photograph
Try it on your store. Give each variant its own photo, price and stock or lead time, so choosing one updates all three at once.
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Show it in use, in a real setting
A product in a room, switched on or being worn lets the buyer picture it in their own life, which a plain packshot cannot do.
On this page: The lamp switched on
Try it on your store. Add one image of the product in use, in the kind of place your buyer would use it.
How many images, and which kinds, does a product page need? -
Price every add-on before it is added
When an underlay, a matching set or gift wrapping shows its price up front, buyers add it with confidence instead of meeting a surprise at checkout.
On this page: Cord colours and a matched pair
Try it on your store. Show each add-on with its price beside the main option, and update the total as it is chosen.
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Show the detail that justifies the price
Close-ups of the material, the joint or the stitching answer how it is made and how long it will last, which is what a higher price is paying for.
On this page: The shade and the brass up close
Try it on your store. Add two close-ups: the material, and the one detail that shows quality in your product.
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Show who makes it
A photograph of the maker at work shows the product is made by real people with real skill, which supports a handmade price.
On this page: The maker at the wheel
Try it on your store. If your products are made by a person or a small team, add one real photo of them at work to the gallery.
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Put reviews and guarantees beside the decision
Reviews that say what each owner bought, and a trial or guarantee in one line by the button, answer the last doubts where the buyer is about to commit.
On this page: Reviews with the glaze bought
Try it on your store. Move your rating under the product name, show the size or colour each reviewer bought, and put your returns promise next to the button.
Do you need photo reviews on product pages?
The imagery on the Ferris lamp page
Every frame on this page was made by Bartley Studio. For a real brand, they start from phone photos of each product.
Switched off 
Switched on 
Another glaze 
The shade up close 
The brass up close 
The maker
Score your own product page against this one
Open one of your product pages and tick what it does. It takes a minute, and every unticked line is a question your page leaves open.
More product page examples
Questions about this example
Is Gloam a real store?
No. Gloam is a concept store designed and built by Bartley Studio, with every photograph made by the studio, to show what a product page and its imagery can do. Nothing on it is for sale.
Can Bartley Studio build a product page like this for my store?
Yes. Bartley Studio redesigns product pages around the photos you already have, or makes new imagery for them as well, and builds them into your Shopify store as a template for every product of that type.
Do I need new photos to get a page like this?
Not always. If your photos are good, the redesign uses them. If the gallery is missing frames buyers need, such as scale, detail or the product in use, Bartley Studio makes them from a phone photo of each product.
Still have a question? Ask us
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