Product page exampleFrom Gloam, a concept store by Bartley Studio
Lighting product page example: the Column lamp, from Gloam
A working product page from Gloam, a ceramic lamp studio we designed, built and photographed as a concept. Use it in the window below, then read why each part is there.
Gloam is a concept store: we designed it, built it and made every photograph on it. It is not a real business and nothing is for sale.
Why each part of the Column lamp page is there
Every part answers a question a buyer has before they add to cart, in the order they ask it.
The glaze as the hero
Tenmoku runs from black to rust where it thins, so the gallery opens close enough to see it.
Lit and unlit
The lamp switched off and switched on, in the same light, answers what it does to a room after dark.
In a hall at dusk
A room frame shows the height of the lamp against a console, the scale question for a tall lamp.
A buy bar that follows on phones
Once the add to cart scrolls away, a bar with the price and the button stays at the foot of the screen.
The glazing in the gallery
A storytelling frame shows the glaze going on by hand, the reason no two lamps match.
Reviews with the glaze bought
Owners say which glaze and where it stands, the help a buyer wants most.
What to take from this page for your own store
The ideas behind this page work on any product page. Here is each one, why it works and how to try it on yours.
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Open on what buyers judge first
The images are where most buyers start, so the first one shows the thing the product is chosen for: the pattern, the shape or the glaze.
On this page: The glaze as the hero
Try it on your store. Look at your first image and ask what a buyer chooses this product by. If the first image does not show it, swap it.
What should the first product image be? -
Show it in use, in a real setting
A product in a room, switched on or being worn lets the buyer picture it in their own life, which a plain packshot cannot do.
On this page: Lit and unlit, In a hall at dusk
Try it on your store. Add one image of the product in use, in the kind of place your buyer would use it.
How many images, and which kinds, does a product page need? -
Keep the buy button in reach on phones
On a phone the button scrolls out of view while the buyer reads. A bar that follows them keeps the price and the button one tap away.
On this page: A buy bar that follows on phones
Try it on your store. Add a slim bar with the price and add to cart that appears once the main button scrolls off screen on phones.
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Show who makes it
A photograph of the maker at work shows the product is made by real people with real skill, which supports a handmade price.
On this page: The glazing in the gallery
Try it on your store. If your products are made by a person or a small team, add one real photo of them at work to the gallery.
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Put reviews and guarantees beside the decision
Reviews that say what each owner bought, and a trial or guarantee in one line by the button, answer the last doubts where the buyer is about to commit.
On this page: Reviews with the glaze bought
Try it on your store. Move your rating under the product name, show the size or colour each reviewer bought, and put your returns promise next to the button.
Do you need photo reviews on product pages?
The imagery on the Column lamp page
Every frame on this page was made by Bartley Studio. For a real brand, they start from phone photos of each product.
Switched off 
Switched on 
In a hall at dusk 
The glaze up close 
The glazing
Score your own product page against this one
Open one of your product pages and tick what it does. It takes a minute, and every unticked line is a question your page leaves open.
More product page examples
Questions about this example
Is Gloam a real store?
No. Gloam is a concept store designed and built by Bartley Studio, with every photograph made by the studio, to show what a product page and its imagery can do. Nothing on it is for sale.
Can Bartley Studio build a product page like this for my store?
Yes. Bartley Studio redesigns product pages around the photos you already have, or makes new imagery for them as well, and builds them into your Shopify store as a template for every product of that type.
Do I need new photos to get a page like this?
Not always. If your photos are good, the redesign uses them. If the gallery is missing frames buyers need, such as scale, detail or the product in use, Bartley Studio makes them from a phone photo of each product.
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